Technology

YouTube Is Buying TikTok Ads to Lure Creators Before US Ban

YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future.

Bloomberg Tech

published: Feb 06, 2025

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YouTube is running ads on TikTok targeting the app’s content creators, an effort to lure these valuable users to the Google-owned rival and capitalize on TikTok’s uncertain future.

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Technology

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