Stellantis Revives SRT Subbrand and It’s Ready to Make Noise Again

The roar of American performance is getting ready to echo once more. Stellantis has officially revived its legendary Street and Racing Technology (SRT) division, promising a new era of loud, unapologetically aggressive machines under its American nameplates. For muscle car fans, this is more than just a comeback — it’s a statement.

The news dropped Wednesday morning, confirming what many enthusiasts had been hoping for. SRT, which had faded into the background in recent years, is being brought back with a renewed focus on high-performance vehicles from Dodge, Jeep, Ram, and even Chrysler. At the helm is none other than Tim Kuniskis, now overseeing all Stellantis American brands, in addition to his role as CEO of Ram. Kuniskis is a familiar name to anyone who’s followed the modern muscle car movement — he was instrumental in creating Dodge’s Hellcat frenzy and establishing it as the go-to brand for performance junkies.

“We’re getting the band back together,” Kuniskis said, speaking to the mission of assembling top-tier engineers in powertrain and vehicle dynamics to breathe new life into SRT. The goal is clear: build performance cars that push limits — more speed, more sound, more presence — both on the street and at the track.

SRT, which traces its roots back to 1989 with the original Viper team, had become more of a badge than a true skunkworks division in recent years. Currently, its name survives on just one model: the Dodge Durango SRT Hellcat, a limited-run brute that debuted in 2020. But the plans going forward suggest a full-throttle return to form.

Though Stellantis hasn’t revealed specific products yet, there are some loud hints about what’s to come. A teaser video surfaced alongside the announcement, showcasing raw V-8 sounds and declaring, “It’s time to get loud again.” With recent news about the Hemi V-8 making a comeback, it seems highly likely that SRT will once again become the badge of choice for burnout-loving muscle machines. Think back to the golden age of the Charger and Challenger Hellcats — that’s the energy SRT wants to recapture.

More than just straight-line speed, Stellantis says the new generation of SRT vehicles will aim to push the envelope across the board — power, aerodynamics, handling, and advanced technology. These won’t be one-trick ponies. Expect engineering efforts that balance track-ready credentials with road-going usability, all while delivering the kind of visceral thrill that’s become harder to find in today’s more electrified and efficiency-focused automotive landscape.

There’s no firm timeline yet on when we’ll see the first new SRT model hit the road, but if Kuniskis’s track record with Ram is any indicator, it could be sooner rather than later. Under his watch, Ram has moved quickly and decisively — and the SRT revival looks set to follow the same path.

Stellantis CEO Antonio Filosa echoed that sentiment, showing strong support for Kuniskis and the SRT vision. “Tim has proven time and time again that he is masterful at building brands that reach the heart and soul of the customer,” Filosa said. “We will leverage his energy, his strategic mindset, and his competitive spirit to supercharge all our brand activities.”

For now, enthusiasts can only speculate about what the first new SRT-badged vehicle might be. A next-gen Hellcat? A Jeep Trackhawk successor? A Ram TRX revival? Whatever it is, one thing’s for sure — it’ll be loud, fast, and unmistakably American.

SRT isn’t just back. It’s about to make a whole lot of noise.

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