Technology

How do you compete with Chinese e-commerce giants? A Vietnamese company is deploying housewives

Sendo, once poised to become Vietnam’s leading e-commerce company, is reinventing itself to survive against TikTok Shop and Shopee.

Rest of World

published: May 09, 2025

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Vietnam’s e-commerce platform Sendo, once seen as a homegrown rival to deep-pocketed foreign competitors, shut down its core marketplace on April 15. While Sendo’s closure stemmed from the dominance of...

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