Ghana’s CEOs’ optimism and appetite for GenAI risen rapidly – PwC CEO Survey

Across Ghana, Africa and globally, Chief Executive Officers’ (CEOs’) interest in and appetite for adopting this new and rapidly evolving technology seem to have soared over this short period.

This was captured in the 28^th Annual CEO Survey: Ghana Report by professional services firm, PwC.

When CEOs were asked about the extent to which they had adopted GenAI in their businesses, less than a quarter of CEOs (23%) in Ghana affirmed having done so.  

The proportion was, however, slightly higher for African CEOs (26%) and discernibly high at the global level—a third of CEOs (32%).

Meanwhile, Ghana’s CEOs had very high expectations about how GenAI would improve the efficiency of their employees at work in 2024.

They believe the technology still overshot these expectations. GenAI’s contributions to revenue growth and profitability, as well as headcount projections for 2024. However, this seems to have fallen slightly short of CEOs’ expectations.

The Ghana CEOs were also bullish about GenAI’s potential, and this showed through their responses to the questions asked about growth, profitability, human resource efficiencies, and headcount.

In almost every broad use case for GenAI—workforce efficiency, financial performance, and headcount cost containment—Ghana’s CEOs led the African and global CEO communities in optimism, both in expectations and appraisal of the technology’s delivery.

An average of 63% of CEOs in Ghana noted they expected the new technology to enhance the time efficiencies of their workforce, including their own efficiency at work. This matched the average percentage of African and global CEOs (61%) who expressed a similar expectation.

Perhaps, it was this positive sentiment about time efficiencies that led fewer CEOs (10% – 13%) to project workforce increases due to GenAI.

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