FirstBank Ghana deepens customer relationships through impactful webinars

FirstBank Ghana has reaffirmed its commitment to customer engagement with the rollout of a series of impactful webinars designed to strengthen relationships and provide knowledge that resonates with customers’ personal, financial, and professional needs.

Launched in 2024, the initiative has created a trusted space where customers interact with subject matter experts on issues that matter most to them. So far, twelve webinars have been delivered, attracting over 1,500 participants, excluding staff. Attendance continues to grow, with the bank hopeful of at least 500 customers joining upcoming sessions.

The webinars are tailored to key customer groups, particularly students and youth preparing for the workforce, as well as high-net-worth individuals (HNWIs) seeking specialised information for lifestyle and investment decisions.

Topics explored include “How to Save and Invest as a Student,” “Understanding International University Opportunities for Your Children,” “Starting a Business,” and “Alternative Investment Opportunities Outside Banking Products.” Health and lifestyle themes such as “Managing Hypertension and Diabetes” have also been covered, underscoring the bank’s commitment to customer well-being beyond financial services.

Mr. Allen Quaye, Head of Retail Banking at FirstBank Ghana, highlighted the bank’s vision for the initiative: “At FirstBank, our customers truly inspire us. The webinar series is just one way we demonstrate our commitment by providing knowledge, products, and discussions tailored to unique needs. We empower customers with insights that go beyond banking, positioning FirstBank as a dependable partner in your life and work journey.”

According to the bank, customer feedback has been overwhelmingly positive, reinforcing trust in FirstBank as a caring partner that goes beyond transactions to offer guidance and empowerment.

FirstBank Ghana has pledged to continue using its webinar series as a platform to empower customers, build stronger relationships, and position itself as a trusted financial institution that listens, understands, and meets the evolving needs of its clients.

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