Finance
Can Smart Farming Turn Agriculture Into a Career of Choice for Africa’s Youth?
Africa‘s latest push to modernize agriculture through digital innovation places youth engagement at the heart of its strategy. But while the Continental AgriTech Blueprint outlines how technology can transform farming across the continent, it remains unclear whether it will meaningfully shi...
The High Street Journal
published: Jun 30, 2025

Africa‘s latest push to modernize agriculture through digital innovation places youth engagement at the heart of its strategy. But while the Continental AgriTech Blueprint outlines how technology can transform farming across the continent, it remains unclear whether it will meaningfully shift the outlook of Africa’s young population toward the sector.
Africa’s demographic trajectory is expected to have over 330 million young people entering the labor market by 2025, according to projections cited in the report. Yet, few are entering agriculture. For many, farming is still perceived as a low-tech, high-risk occupation tied to rural poverty, rather than a modern, rewarding career path.
The blueprint aims to change that narrative by anchoring agriculture within Africa’s digital transformation agenda. It highlights how technologies such as mobile platforms, artificial intelligence (AI), precision farming, and drones can help modernize the sector, creating new roles in agri-data analytics, digital extension services, logistics, and agribusiness entrepreneurship.
Yet, the challenge is not just about showcasing technology. It’s about creating viable economic opportunities that make agriculture attractive and profitable for a tech-savvy generation facing soaring unemployment. The report acknowledges this, noting that “youths make up 60% of internet users” on the continent, yet often remain excluded from productive digital ecosystems. With the rapid increase in urbanization in Africa, the number of youths engaged in farming in Africa is also set to decline rapidly.
While Kenya, Nigeria, and Ghana lead in AgriTech startups, with youth-driven platforms like AgroCenta and Farmerline gaining traction, these remain exceptions in a landscape where barriers persist, from limited access to finance and land to inadequate policy support for youth-led innovation.

The blueprint does not offer a detailed roadmap to address those structural challenges. There is no dedicated framework for funding youth-led AgriTech startups, building digital agriculture curricula in schools, or scaling rural innovation hubs. Without these, the digital tools outlined in the strategy risk benefiting a small group while leaving out the broader generation meant to be driving change.
The opportunity, however, is real. By embedding digital agriculture into national education systems, connecting young entrepreneurs to capital and markets, and ensuring rural connectivity, governments could reshape agriculture into a dynamic sector capable of absorbing youth talent.
But to do so, the AgriTech revolution will need to go beyond platforms and pilots; it must reframe agriculture not just as a sector to be modernized, but as a profession worth choosing.
For a continent facing a looming employment crisis, the question is urgent: can digital farming deliver not just productivity gains, but real jobs and futures for Africa’s next generation?
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