Finance
Africa’s Marketing and Tech Leaders Chart Path for Business Growth at AMC–TICON Africa 2025
Accra played host to more than 500 business leaders, policymakers, and academics last week at the AMC–TICON Africa 2025 Joint Conference, where discussions zeroed in on how marketing and technology can jointly drive sustainable business growth and competitiveness across the continent. With market...
The High Street Journal
published: Aug 28, 2025

Accra played host to more than 500 business leaders, policymakers, and academics last week at the AMC–TICON Africa 2025 Joint Conference, where discussions zeroed in on how marketing and technology can jointly drive sustainable business growth and competitiveness across the continent.
With marketing and ICT professionals gathered under one roof, the conference highlighted the practical business imperatives of Africa’s digital transformation. From the growing importance of consumer trust in competitive markets to the regulatory frameworks needed for AI adoption, the message was clear: companies that fail to adapt risk being left behind.
Girish Sharma, CEO of Guinness Nigeria, emphasized that brands must anchor growth in consumer trust, noting that “without trust, even the strongest products lose relevance.” Similarly, Prof. Douglas Boateng, Africa’s first Professor of Supply Chain Management, underscored how supply chain innovation has become central to business resilience and competitiveness in African markets.
Technology, however, was the heartbeat of the event. Prof. Anthony Wong, President of the International Federation for Information Processing, led a panel on AI and data governance, stressing the need for African-driven standards to ensure local relevance while engaging global markets. MTN Ghana also used the platform to unveil MTN Ads, its new digital marketing platform tailored to support businesses navigating Africa’s shifting consumer landscape.

Beyond insights, the conference doubled as a marketplace for partnerships. Exhibitions featured African-built innovations, while academia, industry, and government announced collaborations to drive digital literacy and skills development. Scholarships awarded to professionals from Ghana, Uganda, and Malawi reinforced efforts to groom the next generation of African digital leaders.
Awards recognized market and tech excellence, with Zambia’s ICT Association named Best ICT Professional Body and Uganda lauded for marketing leadership. The symbolic handover of the hosting mantle to Zambia for 2026 emphasized continuity in building Africa’s integrated digital economy.
For Ghana, which welcomed delegates with cultural showcases and business engagement, the event reinforced its position as a hub for continental conferences and a key player in Africa’s trade and technology ecosystem.
AMC–TICON Africa 2025 ultimately underscored that marketing and technology are no longer separate silos. For businesses seeking growth in Africa’s evolving markets, the winning formula is convergence—where trust, trends, and technology meet to unlock opportunity.
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