24-Hour Economy: Government to launch National Creators Academy

The government is set to establish the National Creators Academy as part of its 24-hour economy agenda, aimed at nurturing a new generation of Ghanaian creatives in music, film, fashion, digital media, animation, and cultural performance.

The Academy, a flagship programme under the broader SHOW24 initiative, will provide industry-aligned training that incorporates modern creative tools such as artificial intelligence (AI), augmented and virtual reality (AR/VR), mobile editing, streaming platforms, and digital monetisation. 

It will also focus on cultural literacy, grounding participants in Ghana’s rich storytelling heritage.

“SHOW24 will establish the National Creators Academy as a flagship institution to train a new generation of Ghanaian creatives in music, film, digital media, fashion, animation and cultural performance. Training will be industry-aligned and incorporate modern creative tools including AI, AR/VR, mobile editing, and streaming, business and digital monetisation skills, cultural literacy grounded in Ghana’s storytelling traditions.

The programme will be designed intentionally to achieve regional spread and not be concentrated in a few big cities. Programmes will include production labs, industry internships, and creator collectives. Special tracks will support university graduates and informal creators to transition into professional creative careers,” a document sighted by myjoyonline.com states.

The Academy will operate on a decentralised model, ensuring that all regions of Ghana benefit. It will offer pathways for both university graduates and informal sector creatives seeking to formalise their careers.

The 24-hour economy policy, championed by government as a way to drive economic activity beyond traditional working hours, aims to create jobs and enhance productivity through continuous operation across various sectors, particularly in culture and tourism.

Another project to be embarked on by government under the SHOW24 initiative is to repurpose the National Cathedral site into a National Cultural Convention Centre. That proposed centre is expected to serve as a major venue for hosting exhibitions, concerts, and cultural events, complementing the work of the Academy and positioning the creative arts as a central pillar of Ghana’s economic transformation.

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